e/Variable data printing

Information
has gloss	eng: Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising and invoicing on selfmailers, brochures or postcard campaigns.
lexicalization	eng: Variable Data Printing
instance of	(noun) anything serving as a representation of a person's thinking by means of symbolic marks document

Meaning
Portuguese
has gloss	por: VDP, acrónimo Inglês de Variable Data Publishing ou Variable Data Print, mais conhecido como Impressão ou Publicação de dados e informações variáveis. O VDP é utilizado no marketing direto como forma de comunicação personalizada ou um-a-um.
lexicalization	por: Vdp